Pricing
Flat for owners. Powerful for pros.
Owners pay one flat price for all their horses — never per head. Pros pay a subscription plus a small fee on payments they collect.
For owners
Owner Free
$0 forever
One horse, the essentials.
- 1 horse, full profile & photos
- Vaccinations & Coggins with expiry alerts
- Document vault (1 horse)
- Free role-based sharing (1 horse)
- Reminders & notifications
Owner
$5.99 / month
All your horses. Flat price.
- Unlimited horses — no per-horse fee
- Deworming done right (AAEP 2024)
- Full health records, weight & BCS trends
- Expenses, receipts & cost-of-ownership
- Document vault + Horse Passport (all horses)
- Recurring expenses & bulk reminders
Owner Business
$12.99 / month
For barns-as-a-business & multi-horse pros.
- Everything in Owner
- Business-vs-personal flag
- Schedule C/F mapping & §183 hobby-loss support
- Mileage log & depreciation
- CSV / PDF tax export
AI Assistant
AI+$4.99 / month add-on
Update by chat. Extract from photos.
- Update-by-chat record logging
- Receipt & paper photo → record/expense
- Natural-language reports & rescheduling
- AAEP-grounded deworming & vaccine guidance
- Conversational onboarding
For pros
Farrier Pro
$19.99 / month + payments
Your book, your route, your money.
- Client & horse CRM, barns & gate codes
- Shoeing records with per-hoof photos
- Standing appointments & today’s route
- Invoicing + “Pay Now” magic-links
- Pre-approved charges — paid on completion
- Stripe Connect + Instant Payout
Barn Pro
From $39.99 / month + payments
Run the barn and bill the board.
- Boarder & horse roster, daily care board
- Feed schedule & feeding log
- Recurring board billing by ACH
- Itemized charges & passthrough w/ approval
- Events & trail rides — bookable & paid
- Stripe Connect payouts
Payment processing fee ~3% (1% on Pro tier) on charges collected through ManeDeck. Stripe fees apply.
Compare
What’s included
| Feature | Owner Free | Owner $5.99 | Business | Farrier Pro | Barn Pro |
|---|---|---|---|---|---|
| Horses | 1 | Unlimited | Unlimited | — | — |
| Health records & reminders | ✓ | ✓ | ✓ | CRM | Roster |
| Deworming done right (AAEP) | — | ✓ | ✓ | — | — |
| Expenses & receipts | — | ✓ | ✓ | — | — |
| Document vault + Passport | 1 horse | ✓ | ✓ | — | — |
| Tax / business exports | — | — | ✓ | ✓ | ✓ |
| Accept payments (Stripe Connect) | — | — | — | ✓ | ✓ |
| Recurring board billing (ACH) | — | — | — | — | ✓ |
| Events & trail rides | — | — | — | — | ✓ |
One flat price for your whole herd
Owner is $5.99/mo for every horse you’ve got. Get notified at launch.